If back-and-forth of the final battleground blitz of the 2012 presidential campaign amounted to too much negativity, how does a third party candidate running on a platform of “friendship, fun and happiness,” sound?
Yes, it’s true. Sanrio’s beloved Hello Kitty character has thrown an adorable plush hat into the ring at the last minute.
According to campaign manager Dave Marchi, the Hello Kitty campaign is something fun for those have become a little weary of partisan politics, or who are simply too young to cast a ballot themselves.
Visitors to Hello Kitty’s campaign headquarters in Washington’s Chinatown can get a free make-over after browsing a gallery of artwork documenting the Hello Kitty campaign odyssey. A photo booth allows visitors to snap photos with the candidate and upload them to social media. Voters can also play the “fun claw” machine and browse the memorabilia in the gift shop, which sells limited edition bows, t-shirts and bags.
It’s a unique branding strategy, and the team worked for six months to build the campaign. They wanted to introduce the third-party candidate concept right when the election was at its peak.
Aside from all of the cute, happy fun, there’s a serious side too. A partnership with Washington’s Georgetown Cupcake will support the non-profit 826DC, which encourages creative writing among young students.
The campaign is welcoming supporters to their headquarters through Election Day.
(Source: nspolitics)
